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Email marketing for veterinary practices

Useful emails clients want to open

Create, approve and send targeted campaigns. Add sign-up forms and selected past emails to your practice website and Vet Verified profile from the same workspace.

Get started See how it works
Email Campaigns

Campaigns

Greenfield Vets · All branches

Subscribers

2,418

Sent this year

14

Average opens

51%

Average clicks

9.8%

CampaignStatus
September newsletter Active clients · Draft In review
Puppy and kitten care Puppy and kitten owners · 21 Aug Scheduled
August newsletter Active clients · 7 Aug Sent
Meet our new veterinary nurse Active clients · 18 Jul Sent
Open evening invitation High Street branch · Draft Draft
Illustrative preview of the email campaign list, with campaign status and the campaigns waiting for approval.

Campaign workflow

Build, approve and send each campaign

Keep the draft, audience, approval and results together in one campaign record.

  1. 01

    Build the campaign

    Start from a veterinary template or reuse sections your team has already approved.

  2. 02

    Choose the audience

    Select the clients the message is relevant to and check who is included before sending.

  3. 03

    Review, send and learn

    Approve one final version, schedule it and see what clients read or click.

Campaign workspace

Keep campaign work in one shared workspace

  • Reusable content

    Save approved headers, service panels, contact details and calls to action.

  • Relevant audiences

    Organise recipients around the information and care they are interested in.

  • Simple approval

    Collect comments on one draft and make the final sender clear.

  • Useful reporting

    Compare delivery, opens, clicks and unsubscribes without building a spreadsheet.

Campaign builder

Start with your branding and approved content

Choose a veterinary campaign idea, apply your logo and colours, then arrange clear content blocks around the message you need to send.

  • Templates for seasonal advice, practice news, services and events
  • Reusable blocks for opening hours, booking links and contact details
  • Desktop and mobile previews before the campaign leaves the practice
Email New campaign

Choose a starting point

Use a template or open a recent campaign

Seasonal

Selected

Summer pet care

Advice and useful links

Practice news

Meet the team

Introductions and updates

Saved blocks

Opening hours Book online Contact details
Your logo and colours are applied automatically. Check desktop and mobile previews before sending.
Illustrative preview of choosing a campaign template, with seasonal, practice news and client event templates and saved content blocks.

Audience tools

Build a specific audience for each campaign

Build clear audiences from the client information available to your practice, then check the final count and exclusions before anyone presses send.

Unsubscribed and invalid addresses stay out of future campaigns, helping your team respect client choices without maintaining separate lists.

Email Audiences

Choose your audience

September newsletter

2,418 recipients

Saved audiences

  • Active clients

    Contacted the practice in the last 24 months

    Selected

  • Puppy and kitten owners

    Pets under 18 months

    386

  • Preventive care updates

    Clients subscribed to care advice

    1,104

  • High Street branch

    Clients registered at High Street

    912

Audience check

In audience
2,517
Unsubscribed
74
Invalid address
25
Ready to send
2,418
Unsubscribed and invalid addresses stay excluded automatically.
Illustrative preview of choosing a saved audience for a newsletter, with unsubscribed and invalid addresses excluded from the final count.

Review and approval

Keep feedback attached to the campaign

Invite a clinical or marketing colleague to review the subject line, advice and links. Resolve comments on one version and record who approved the final send.

Email Review

Campaign review

September newsletter · Version 4

1 comment open
Greenfield Vets
View online

September advice

Make the most of late summer

Hello Sarah,

From warm-weather walks to parasite protection, here are three practical ways to keep pets comfortable this month.

Spot the signs of heat stress

Heavy panting, confusion and low energy can all mean a pet needs help.

1 Comment on this block

Comments

Alex Lewis

Could we link this to the emergency advice page as well?

18 minutes ago

Approval

  • Clinical copy reviewed
  • Audience checked
  • Final approval
Illustrative preview of a newsletter in review, with a colleague’s comment on one block and the approval checklist.

Campaign results

See what clients read and click

See whether a campaign arrived, which subjects earned attention and which links helped clients take the next step.

Compare campaigns over time and use the results to plan future newsletters.

Email Results

August newsletter

Sent 7 August at 9:00am · Active clients

Complete

Delivered

2,391

98.9% of recipients

Opened

1,284

53.7% of delivered

Clicked

247

10.3% of delivered

Unsubscribed

4

0.2% of delivered

Opens over 24 hours

1,284 total
9am5pm1am9am

Most-clicked links

  1. 1

    Summer care guide

    142 clicks

  2. 2

    Book a nurse clinic

    71 clicks

  3. 3

    Opening hours

    34 clicks

Illustrative preview of newsletter results, with delivery, opens, clicks, unsubscribes and the most-clicked links.

Connected to Vet Verified

Publish selected campaigns on your website and profile

Add newsletter sign-up forms to your practice website and Vet Verified profile, then publish selected past emails as a useful archive of advice and practice news.

  • Let clients subscribe wherever they find your practice
  • Choose which campaigns stay visible after they are sent
  • Keep helpful advice easy to revisit and share
vetverified.com/practices/greenfield-vets

Greenfield Vets

High Street, Greenfield

From the practice

Advice and updates

View all

August advice

A happier, healthier summer

7 August · 4 min read

Practice news

Meet our new veterinary nurse

18 July · 3 min read

Also on greenfieldvets.co.uk/advice

Get practice updates

Useful pet-care advice, practice news and service updates from Greenfield Vets.

Your email address

Unsubscribe at any time.

Illustrative preview of an email sign-up form and selected past newsletters on a Vet Verified practice profile.

Built for practice teams

Controls for practice marketing teams

  • Save repeat work

    Reuse approved content and recent campaigns instead of rebuilding routine information.

  • Work across roles

    Let a manager, clinician and marketing lead contribute without passing files around.

  • Respect client choices

    Keep unsubscribes and excluded contacts out of later sends automatically.

  • Preview every detail

    Check the subject, sender, desktop layout and mobile version before scheduling.

  • Plan ahead

    Prepare newsletters around seasons, services and practice events while there is time.

  • Report clearly

    Give the team a straightforward account of what was sent and how clients responded.

Early adopter offer

Get 50% off your first year of email marketing

Create and send unlimited campaigns with unlimited team members. Your branch must be Verified before adding the software.

Early adopters also receive a seat on our Practice Advisory Council, with the opportunity to help shape Vet Verified and the tools we build for veterinary practices.

£125 + VAT / month

First year, per branch, paid annually

Then £250 + VAT / month

View pricing and the offer

Common questions

About access and email marketing.

How does my practice get access?
Claim your practice listing and complete Verification. Once your practice is Verified, you can add the software to your account.
Does my practice need to be Verified?
Yes. Email marketing is for Verified practices. Verification checks your practice against the RCVS register and the accreditations shown on its listing.
What kinds of email can we create?
You can create newsletters, seasonal advice, service updates, event invitations and other useful client campaigns from reusable templates and content blocks.
Can we send different campaigns to different clients?
Yes. The audience tools let you build relevant groups from the client information available in supported systems and review who will receive a campaign before sending it.
Can email marketing connect to our practice management system?
Contact our team to check compatibility with your practice management system and discuss secure import options for your client data.
How are consent and unsubscribes handled?
The software records audience and consent information, includes an unsubscribe option and keeps suppression choices in place for future campaigns. Your practice remains responsible for choosing an appropriate audience and lawful basis.
What campaign results can we see?
You can see delivery, open, click and unsubscribe activity so your team can understand which subjects and content clients find useful.
Can we add sign-up forms and past emails to our website and Vet Verified profile?
Yes. You can add newsletter sign-up forms to your practice website and Vet Verified profile. You can also choose which past campaigns remain available as a browsable archive of advice and practice news.
Do I need to agree to buy anything?
No. Starting a claim for your practice listing does not create a software subscription. We’ll explain the features and price before you decide.

For Verified practices

Manage email marketing with Vet Verified

Bring the campaign, audience, approval and results into one practice workspace.

Get started

Already Verified? Email the team and we’ll help you get started.