August advice
A happier, healthier summer
7 August · 4 min read
Email marketing for veterinary practices
Useful emails clients want to open
Create, approve and send targeted campaigns. Add sign-up forms and selected past emails to your practice website and Vet Verified profile from the same workspace.
Greenfield Vets
August newsletter
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Greenfield Vets
August advice
A happier, healthier summer
Hello Sarah,
From warm-weather walks to parasite protection, here are three practical ways to keep pets comfortable this month.
Spot the signs of heat stress
What to look for and when to call your vet.
Read our summer guide
Audience
2,418 active clients
Campaign workflow
Build, approve and send each campaign
Keep the draft, audience, approval and results together in one campaign record.
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01
Build the campaign
Start from a veterinary template or reuse sections your team has already approved.
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02
Choose the audience
Select the clients the message is relevant to and check who is included before sending.
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03
Review, send and learn
Approve one final version, schedule it and see what clients read or click.
Campaign workspace
Keep campaign work in one shared workspace
Reusable content
Save approved headers, service panels, contact details and calls to action.
Relevant audiences
Organise recipients around the information and care they are interested in.
Simple approval
Collect comments on one draft and make the final sender clear.
Useful reporting
Compare delivery, opens, clicks and unsubscribes without building a spreadsheet.
Campaign builder
Start with your branding and approved content
Choose a veterinary campaign idea, apply your logo and colours, then arrange clear content blocks around the message you need to send.
- Templates for seasonal advice, practice news, services and events
- Reusable blocks for opening hours, booking links and contact details
- Desktop and mobile previews before the campaign leaves the practice
Choose a starting point
Use a template or open a recent campaign
Seasonal
Summer pet care
Advice and useful links
Selected
Practice news
Meet the team
Introductions and updates
Client event
Open evening
Invitation and details
Your brand is applied automatically
Use template
Choose your audience
August newsletter
Saved audiences
Active clients
Contacted the practice in the last 24 months
Puppy and kitten owners
Pets under 18 months
Preventive care updates
Clients subscribed to care advice
Audience check
- In audience
- 2,517
- Unsubscribed
- 74
- Invalid address
- 25
Ready to send
2,418
Suppressed contacts stay excluded automatically.
Audience tools
Build a specific audience for each campaign
Build clear audiences from the client information available to your practice, then check the final count and exclusions before anyone presses send.
Unsubscribed and invalid addresses stay out of future campaigns, helping your team respect client choices without maintaining separate lists.
Review and approval
Keep feedback attached to the campaign
Invite a clinical or marketing colleague to review the subject line, advice and links. Resolve comments on one version and record who approved the final send.
A final checklist brings the audience, sender, subject, links and scheduled time together before approval.
Campaign review
August newsletter · Version 4
August advice
A happier, healthier summer
Spot the signs of heat stress
Heavy panting, confusion and low energy can all mean a pet needs help.
1
Comment on this block
Comments
AL
Alex Lewis
Could we link this to the emergency advice page as well?
18 minutes ago
Clinical copy reviewed
Audience checked
Final approval
August newsletter
Sent 7 August at 9:00am
Delivered
2,391
98.9%
Opened
1,284
53.7%
Clicked
247
10.3%
Unsubscribed
4
0.2%
Opens over 24 hours
1,284 total
9am3pm9pmNext day
Most-clicked links
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01
Summer care guide
142 clicks
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02
Book a nurse clinic
71 clicks
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03
Opening hours
34 clicks
Campaign results
See what clients read and click
See whether a campaign arrived, which subjects earned attention and which links helped clients take the next step.
Compare campaigns over time and use the results to plan future newsletters.
Connected to Vet Verified
Publish selected campaigns on your website and profile
Add newsletter sign-up forms to your practice website and Vet Verified profile, then publish selected past emails as a useful archive of advice and practice news.
- Let clients subscribe wherever they find your practice
- Choose which campaigns stay visible after they are sent
- Keep helpful advice easy to revisit and share
Greenfield Vets
Practice profile
From the practice
Advice and updates
Practice news
Meet our new veterinary nurse
18 July · 3 min read
Also available on greenfieldvets.co.uk/advice
Built for practice teams
Controls for practice marketing teams
Save repeat work
Reuse approved content and recent campaigns instead of rebuilding routine information.
Work across roles
Let a manager, clinician and marketing lead contribute without passing files around.
Respect client choices
Keep unsubscribes and excluded contacts out of later sends automatically.
Preview every detail
Check the subject, sender, desktop layout and mobile version before scheduling.
Plan ahead
Prepare newsletters around seasons, services and practice events while there is time.
Report clearly
Give the team a straightforward account of what was sent and how clients responded.
Early adopter offer
Get 50% off your first year of email marketing.
Create and send unlimited campaigns with unlimited team members. Your branch must be Verified before adding the software.
Early adopters also receive a seat on our Practice Advisory Council, with the opportunity to help shape Vet Verified and the tools we build for veterinary practices.
£125
+ VAT / month
First year, paid annually
Then £250 + VAT / month, paid annually
View pricing and the offerCommon questions
About access and email marketing.
How does my practice get access?
Apply for early access and complete Verification. We’ll contact you about availability, timing and next steps.
Does my practice need to be Verified?
Yes. Email marketing is being designed for Verified practices. Verification checks your practice against the RCVS register and the accreditations shown on its listing.
What kinds of email can we create?
You’ll be able to create newsletters, seasonal advice, service updates, event invitations and other useful client campaigns from reusable templates and content blocks.
Can we send different campaigns to different clients?
The planned audience tools let you build relevant groups from the client information available in supported systems and review who will receive a campaign before sending it.
Will email marketing connect to our practice management system?
Connections are being planned for supported practice management systems. We’ll confirm supported systems and secure import options before you connect client data.
How are consent and unsubscribes handled?
The planned sending flow records audience and consent information, includes an unsubscribe option and keeps suppression choices in place for future campaigns. Your practice remains responsible for choosing an appropriate audience and lawful basis.
What campaign results will we see?
You’ll be able to see delivery, open, click and unsubscribe activity so your team can understand which subjects and content clients find useful.
Can we add sign-up forms and past emails to our website and Vet Verified profile?
The planned tools let you add newsletter sign-up forms to your practice website and Vet Verified profile. You can also choose which past campaigns remain available as a browsable archive of advice and practice news.
Do I need to agree to buy anything?
No. Registering your interest does not create a subscription or commit you to the software. We’ll explain availability and price before asking you to decide.
For Verified practices
Manage email marketing with Vet Verified
Bring the campaign, audience, approval and results into one practice workspace. Apply for early access and we’ll explain how to get started.
Already Verified? Email the team and we’ll add your practice to the early-access list.